Privacy policy

1. Who We Are

Awesome Pattern Studio is operated by:

For the purposes of applicable data protection laws, including the General Data Protection Regulation ("GDPR") where applicable, FOP Proforuk is the data controller responsible for the personal information described in this Privacy Policy.

2. Personal Information We Collect

The information we collect depends on how you interact with our Website. We may collect the following categories of personal information.

Account Information

When you create or use an account, we may collect:

• your name;
• email address;
• password or authentication information;
• billing and shipping addresses;
• telephone number;
• account preferences;
• order history;
• rewards information;
• saved preferences and settings.

Passwords are stored using appropriate security measures and are not available to us in plain text.

Order Information

When you purchase products from us, we may collect:

• your name;
• email address;
• telephone number;
• billing address;
• shipping address;
• products purchased;
• order value;
• order date;
• shipping information;
• transaction identifiers;
• payment status;
• discount or promotional code information;
• communications relating to your order.

This applies to purchases of physical products and digital products where applicable.

Payment Information

Payments are processed through third-party payment providers, including:

• Stripe
• PayPal

We generally do not receive or store full payment card numbers or card security codes.

Payment providers may provide us with limited transaction information, such as:

• payment status;
• transaction identifier;
• payment method type;
• billing details;
• transaction amount.

Payment information is processed according to the privacy and security practices of the applicable payment provider.

Customer Service Information

If you contact us, we may collect:

• your name;
• email address;
• order number;
• correspondence;
• images or attachments you provide;
• other information reasonably necessary to respond to your request.

3. Information We Collect Automatically

When you use our Website, certain information may be collected automatically. This may include:

• IP address;
• browser type and version;
• device type;
• operating system;
• language settings;
• referring page or website;
• pages viewed;
• date and time of visits;
• interactions with Website features;
• session information;
• approximate geographic location derived from IP address;
• technical, performance, and security information.

Some of this information may constitute personal information under applicable privacy law.

We may use this information to operate and secure the Website, diagnose technical problems, understand Website usage, measure performance, prevent fraud, and improve our products and services.

4. Shopping Activity, Product Views, and Cart Information

When you browse products, add products to your cart, begin checkout, or otherwise interact with our store, we may collect information about those activities.

This may include:

• products viewed;
• products added to or removed from your cart;
• cart contents;
• cart value;
• checkout activity;
• purchase history;
• product categories viewed;
• product format preferences;
• interactions with products or Website features.

We may use this information to:

• operate shopping cart functionality;
• maintain your cart;
• process purchases;
• complete checkout;
• understand customer interest;
• improve Website functionality;
• improve product recommendations;
• prevent fraud or misuse;
• send cart reminders or related communications where permitted by applicable law.

5. APS Rewards

If you participate in APS Rewards, we may process information relating to your rewards account, including:

• account identifier;
• qualifying purchases;
• points earned;
• rewards balance;
• rewards redeemed;
• rewards history;
• eligibility for benefits or promotions.

We use this information to operate APS Rewards, calculate and provide rewards, prevent fraud or abuse, and respond to questions concerning your rewards account.

6. Reviews and User-Submitted Content

You may be able to submit product reviews, ratings, photographs, feedback, or similar content.

If you submit content for public display, that content may be visible to other Website visitors.

Please avoid including sensitive or unnecessary personal information in publicly submitted content.

We may retain information associated with reviews as reasonably necessary to operate the review system, prevent fraud and abuse, and maintain the integrity of our Website.

7. Email Communications

We use email to provide transactional communications, customer service, and, where permitted, marketing communications.

Transactional and Service Emails

We may send communications relating to:

• order confirmations;
• payment confirmations;
• shipping and delivery;
• digital product access;
• account activity;
• password resets;
• customer service;
• changes affecting an order or service.

These communications are necessary to provide services you have requested and may continue even if you unsubscribe from marketing communications.

Marketing Emails

Where permitted by applicable law, we may send:

• newsletters;
• promotions;
• discount offers;
• product announcements;
• product recommendations;
• seasonal campaigns;
• cart reminders;
• other marketing communications.

Depending on the applicable law and circumstances, marketing may be based on consent or another lawful basis available under applicable law.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in those messages or by contacting info@awesomepatternstudio.com.

Unsubscribing from marketing communications does not stop transactional or service-related emails that are necessary for orders, accounts, or services.

Email Service Providers

We use third-party providers to support email delivery and related services, including:

• Brevo
• Amazon Web Services (AWS)

These providers may process contact details, message delivery information, technical information, and interaction data as necessary to provide their services.

8. Cookies and Similar Technologies

We use cookies and similar technologies to operate our Website, maintain essential functionality, analyze Website usage, understand user behavior, and measure advertising.

Similar technologies may include:

• browser cookies;
• local storage;
• pixels;
• tags;
• scripts;
• similar device-based identifiers or technologies.

Certain cookies and technologies are strictly necessary to operate the Website. Others are optional and are used only after consent where required by applicable law.

Strictly Necessary Cookies

Strictly necessary cookies may be used to:

• maintain Website sessions;
• operate shopping cart functionality;
• enable checkout;
• authenticate accounts;
• provide security;
• prevent fraud;
• remember your privacy choices;
• maintain essential Website functionality.

Where permitted by law, these technologies do not require consent because they are necessary to provide the Website or a service requested by you.

Analytics Technologies

With your consent where required, we use analytics and behavioral-analysis tools to understand how visitors use our Website.

• Google Analytics 4
• Hotjar

Analytics technologies may collect information about:

• pages visited;
• products viewed;
• navigation paths;
• interaction patterns;
• browser and device characteristics;
• approximate location;
• session duration;
• technical Website performance.

Optional analytics technologies are disabled by default where consent is required and are activated only after valid consent is obtained.

Hotjar and Session Recordings

We use Hotjar to better understand how visitors interact with our Website.

Depending on our configuration, Hotjar may provide:

• heatmaps;
• interaction analytics;
• navigation behavior;
• session recordings;
• usability information.

Session recordings may capture how users move through and interact with Website pages.

We configure such tools with privacy and masking controls intended to reduce the collection of unnecessary personal information and sensitive input.

Users in jurisdictions requiring prior consent are not subject to optional Hotjar tracking until the required consent has been provided.

Marketing and Advertising Technologies

With your consent where required, we may use advertising and marketing technologies, including:

• Google Ads
• Meta Pixel
• Pinterest Tag

These technologies may help us:

• measure advertising performance;
• understand whether advertisements lead to visits or purchases;
• create or measure advertising audiences;
• limit or improve advertising;
• understand interactions between our Website and advertising platforms;
• support remarketing or similar advertising activities where permitted.

Because these technologies are not strictly necessary to provide the Website, they remain disabled until consent is obtained where applicable law requires consent.

9. Your Cookie Choices

Where required, our Website displays a cookie consent interface that allows you to:

• reject optional cookies;
• manage your preferences;
• accept optional cookies.

Continuing to browse the Website does not by itself constitute consent to optional tracking technologies.

You may change or withdraw your cookie choices at any time through the Cookie Settings option available on the Website.

You may also manage cookies through your browser settings. However, blocking strictly necessary cookies may cause parts of the Website to function incorrectly.

10. How We Use Personal Information

We may use personal information to:

• operate and maintain our Website;
• create and manage customer accounts;
• process and fulfill orders;
• deliver digital products;
• arrange delivery of physical products;
• process and verify payments;
• operate APS Rewards;
• maintain shopping carts;
• provide customer service;
• respond to inquiries;
• communicate about orders and accounts;
• send marketing communications where permitted;
• send cart reminders where permitted;
• personalize Website functionality where permitted;
• understand customer interest in products;
• analyze Website performance;
• improve products and services;
• prevent fraud and security incidents;
• enforce our agreements;
• maintain business and accounting records;
• comply with legal obligations;
• establish, exercise, or defend legal claims.

11. Legal Bases for Processing

Where the GDPR, UK GDPR, or another law requires a legal basis for processing, we rely on one or more of the following legal bases.

Performance of a Contract

We may process personal information where necessary to perform a contract with you or take steps at your request before entering into a contract.

This may include:

• processing orders;
• accepting payments;
• shipping products;
• delivering digital products;
• maintaining customer accounts;
• providing order-related customer service;
• operating features requested by you.

Legal Obligations

We may process information where necessary to comply with legal obligations, including:

• tax obligations;
• accounting requirements;
• recordkeeping requirements;
• lawful regulatory or governmental requests.

Legitimate Interests

Where permitted by applicable law, we may process information when necessary for our legitimate business interests, including:

• Website security;
• fraud prevention;
• protecting our rights and property;
• preventing misuse;
• maintaining business records;
• improving Website functionality;
• resolving disputes;
• providing customer support.

Where we rely on legitimate interests, we consider those interests against the rights and interests of affected individuals.

Consent

We rely on consent where required, including for certain:

• analytics technologies;
• advertising technologies;
• tracking technologies;
• marketing communications;
• optional personalization.

You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

12. How We Share Personal Information

We may share personal information with service providers and other parties where reasonably necessary to operate our business.

These may include providers of:

• hosting and cloud infrastructure;
• payment processing;
• email delivery;
• email marketing and automation;
• analytics;
• behavioral analytics;
• advertising;
• shipping and logistics;
• fraud prevention;
• security;
• IT services;
• Website maintenance;
• accounting;
• legal and professional services.

We require service providers to process personal information in accordance with applicable privacy and security obligations.

13. Our Service Providers

Hosting and Infrastructure

• Contabo
  Hosting and infrastructure
• Amazon Web Services (AWS)
  Cloud and technical services

Email and Marketing Automation

• Brevo
  Email and marketing automation
• Amazon Web Services (AWS)
  Email and technical services

Payments

• Stripe
  Payment processing
• PayPal
  Payment processing

Analytics and Behavioral Analysis

• Google Analytics 4
  Website analytics
• Hotjar
  Behavioral analytics and session recordings

Advertising and Marketing Measurement

• Google Ads
  Advertising and conversion measurement
• Meta Pixel
  Advertising and audience measurement
• Pinterest Tag
  Advertising and conversion measurement

Shipping and Delivery

For physical orders, we may provide the information necessary to deliver your order to postal, courier, shipping, and logistics providers.

Depending on destination and delivery method, these may include:

• Ukrposhta
  Postal and delivery services
• Nova Poshta
  Shipping and logistics
• UPS
  International delivery
• USPS
  Postal delivery

We may also use other delivery providers reasonably necessary to fulfill an order.

Information disclosed for shipping may include your name, delivery address, telephone number, email address, order-related information, and other information required by the carrier.

14. Legal and Business Disclosures

We may disclose personal information where reasonably necessary to:

• comply with applicable law;
• respond to a valid court order, subpoena, or legal request;
• cooperate with lawful regulatory or governmental investigations;
• protect our rights, property, customers, or Website;
• investigate fraud, abuse, or security incidents;
• enforce agreements;
• establish, exercise, or defend legal claims.

We may also transfer personal information as part of a merger, acquisition, restructuring, sale, financing, or transfer of all or part of our business, subject to applicable law.

15. International Data Transfers

Awesome Pattern Studio operates from Ukraine and works with international customers and service providers.

Some of our service providers may process personal information in countries other than the country in which you live, including countries outside the European Economic Area ("EEA") or United Kingdom.

Where international transfers are subject to the GDPR, UK GDPR, or similar requirements, we use legally recognized safeguards where required.

Depending on the circumstances, such safeguards may include:

• adequacy decisions;
• Standard Contractual Clauses;
• contractual safeguards;
• other valid transfer mechanisms recognized under applicable law.

The privacy protections available in another country may differ from those available in your country of residence.

16. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy and to satisfy legal, accounting, tax, security, fraud-prevention, and dispute-resolution requirements.

Retention periods depend on the type of information and the reason it was collected.

Account Information

Account information may be retained while your account remains active and for a reasonable period afterward where necessary for legal compliance, security, fraud prevention, dispute resolution, or recordkeeping.

Order and Payment Records

Order and transaction records may be retained for the period required by applicable tax laws, accounting rules, consumer protection requirements, contractual requirements, limitation periods, and other legal obligations.

Marketing Information

Marketing subscription information may be retained while you remain subscribed.

If you unsubscribe, we may retain limited information on a suppression list to ensure that your opt-out preference continues to be respected.

Cookie Consent Records

We may retain records of privacy and cookie preferences as necessary to demonstrate and respect your choices.

Analytics and Advertising Data

Analytics, advertising, and behavioral data are retained according to our configuration and the retention settings of the applicable service provider.

Customer Service Records

Customer correspondence may be retained for a reasonable period for customer support, dispute resolution, fraud prevention, quality assurance, and recordkeeping.

When information is no longer required, we may delete, anonymize, or securely dispose of it.

17. Data Security

We use reasonable technical and organizational measures designed to protect personal information against:

• unauthorized access;
• unauthorized disclosure;
• accidental loss;
• misuse;
• alteration;
• destruction.

Security measures may include:

• access controls;
• encrypted communications;
• restricted access;
• authentication controls;
• security monitoring;
• secure hosting and infrastructure;
• backup and recovery measures.

No method of Internet transmission or electronic storage can be guaranteed to be completely secure.

If a personal data breach occurs, we will investigate it and make notifications where required by applicable law.

18. Your Privacy Rights

Depending on your location and applicable privacy law, you may have rights concerning your personal information.

These may include the right to:

• request access to personal information;
• request correction of inaccurate information;
• request deletion;
• request restriction of processing;
• object to certain processing;
• receive certain information in a portable format;
• withdraw consent;
• object to direct marketing;
• request information regarding how personal information is used or disclosed;
• lodge a complaint with an appropriate data protection authority.

These rights are subject to applicable legal conditions and exceptions.

To exercise a privacy right, contact: info@awesomepatternstudio.com

We may request information reasonably necessary to verify your identity before processing certain requests.

We will respond within the period required by applicable law.

19. Rights of Users in the EEA and United Kingdom

If the GDPR or UK GDPR applies to you, you may have the right to:

• obtain confirmation as to whether we process your personal data;
• access your personal data;
• correct inaccurate or incomplete personal data;
• request erasure;
• restrict processing;
• object to processing based on legitimate interests;
• object to direct marketing;
• receive data portability where applicable;
• withdraw consent at any time;
• lodge a complaint with a competent supervisory authority.

You may withdraw consent without affecting processing that was lawful before withdrawal.

If processing involves automated decision-making that produces legal or similarly significant effects, additional rights may apply under applicable law.

20. United States Privacy Rights

Residents of certain U.S. states may have privacy rights under applicable state privacy laws.

Depending on the law and whether it applies to our business, these rights may include:

• access;
• correction;
• deletion;
• portability;
• information about disclosures;
• opting out of certain targeted advertising;
• opting out of certain sales or sharing;
• appealing certain privacy-request decisions.

Not every U.S. state privacy law applies to every business.

Where a U.S. privacy law applies to Awesome Pattern Studio, we will honor the rights required by that law.

California

The California Consumer Privacy Act ("CCPA"), as amended, applies only when its statutory applicability criteria are met.

Awesome Pattern Studio does not represent that it is subject to every CCPA requirement unless the applicable statutory requirements are met.

21. Sale, Sharing, and Targeted Advertising

We do not sell customer lists or personal information in exchange for money.

However, privacy laws in some jurisdictions define terms such as "sale," "sharing," or "targeted advertising" more broadly than an ordinary monetary sale.

Our use of technologies such as Google Ads, Meta Pixel, and Pinterest Tag may, depending on applicable law and technical configuration, fall within one of these broader definitions.

Where applicable law gives you a right to opt out of such processing, we will provide the required privacy choice.

Our cookie consent tools also allow users in applicable jurisdictions to reject optional marketing technologies.

22. Children’s Privacy

Our Website and purchasing services are intended for a general adult audience and are not directed toward children under 13.

We do not knowingly collect personal information from children under 13 in circumstances prohibited by applicable law.

If you believe that a child has improperly provided personal information to us, please contact: info@awesomepatternstudio.com

We will review the request and take appropriate action.

23. Third-Party Websites and Services

Our Website may contain links to third-party websites, social networks, payment providers, shipping providers, or other external services.

When you interact directly with a third party, that party's privacy policy and terms may apply.

We are not responsible for the privacy practices of independent third parties.

We encourage you to review their privacy information before providing personal information directly to them.

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• changes to our Website;
• changes to our services;
• new technologies or providers;
• changes to our business practices;
• legal or regulatory developments.

When we update this Privacy Policy, we will revise the Last updated date at the top of this page.

Where applicable law requires additional notice or consent for a material change, we will provide such notice or obtain consent as required.

25. Contact Us

If you have questions about this Privacy Policy, want to exercise a privacy right, or have concerns about how personal information is processed, contact us: